Intersport Taps VCC Live Remotes by Smartphone
Top Sports and Entertainment Producer Sees VCC Platform as Opportunity to Break New Creative Ground and Increase Fan Engagement The Video Call Center (VCC) announced today that Intersport, a leading creator of sports, lifestyle and entertainment-based marketing platforms, will use the VCC video-caller based television platform to expand its live Twitter coverage of upcoming marquee events including basketball’s Dos Equis 3X3U National Championship. “Our mission when producing events is to give the viewer an experience that is as close to being there as possible. The Video Call Center adds a whole new dimension to how we achieve that,” says Intersport Executive Producer, John Paquet. “ VCC live remotes by smartphone make it feasible to augment traditional coverage with live cameras that are literally anywhere. Our hosts, fans in the stands—we can have anyone contribute their perspective while keeping complete editorial control to protect the high standards our sponsors and event